Trade Shows: An Investment in Future Business

There is no guarantee that a show will produce future business

Trade Shows: An Investment in Future Business

Companies that decide to take their business to the next level often attend trade shows. Building a booth, staffing it and providing sales literature to a large group is an expensive proposition. The booths are often complex. They must be dismantled for shipping and rebuilt on site. The cost for transportation and space rental in show halls can be very costly. There is no guarantee that a show will produce future business, and this is a risk the company has to take. While there are no guarantees, business contacts are often made and turned into sales. That is the reason companies take this expensive marketing step.
 

Recent Posts

Surviving a Trade Show

Surviving a Trade Show

Once a booth has been loaded onto the truck that will carry it to the trade show, the real work begins.

Packaging Trade Shows

Packaging Trade Shows

All trade shows have one goal for their vendors. They want to show off the work they do and use this demonstration to find new customers. Packaging trade shows are some of the most colorful in the industry.

Benefits of Attending Trade Shows

Benefits of Attending Trade Shows

Marketing and sales departments face a steep battle to get funds to build booths for trade shows. These shows are where companies from a particular industry get to show off their latest products and services.

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Surviving a Trade Show

Surviving a Trade Show

Logistics and staffing is key to success

Once a booth has been loaded onto the truck that will carry it to the trade show, the real work begins. The company’s marketers and sales staff are generally loaded onto a plane and taken to the city where the show is being held. From the moment the truck unloads their booth at the hall, their world is non-stop work. They must get their booth set up and ready for the hall to open.