All trade shows have one goal for their vendors. They want to show off the work they do and use this demonstration to find new customers. Packaging trade shows are some of the most colorful in the industry. They also have the most interesting materials and forms on display. Each packaging company brings its newest and brightest wares. They display them to show what they can do and how they can assist businesses with their packaging needs. Branding is a large concern these days, and the packaging companies excel at letting customers see their work in this area. Bright logos and company colors of their past and present customers are a large part of many displays.